Young Wealth's Most Desired Luxury Assets 💸

What We’re Showing

This infographic highlights the most desired luxury assets among high-earning young adults, based on a global survey of individuals aged 18 to 35 earning between $125,000 and over $1 million annually. 

The data is sourced from Knight Frank's Wealth Report 2025.

Key Takeaways

• High-end real estate emerges as the most-desired luxury asset, with 30% of respondents expressing a desire to invest in premium properties.​
• Luxury cars are a close second, attracting 28% of the young affluent demographic.​
• Private jets and art collections garner interest from 15% and 12% of respondents, respectively, indicating a preference for exclusive travel and cultural investments.​
• Traditional symbols of affluence, such as superyachts and wine collections, appear less prioritized among young adults.​

Context

Young high-net-worth individuals are increasingly shifting toward valuing experiences and personal well-being. 

According to Knight Frank's Wealth Report 2025, international travel, wellness, and health rank highly on the wishlists of young wealthy adults. Meanwhile, those earning over $1 million are seemingly focused more on longevity, with wellness and health topping their priority lists.