Who Spends the Most Time on Social Media?

What We’re Showing

This graphic lists the countries with the highest average time spent on social media by users aged 16-64, as of January 2024. Data was compiled by We Are Social.

Key Takeaways

• With an average of 3 hours and 43 minutes spent on social media daily, Kenya tops the global list for time spent online.
• In Japan, users spend the least time on social media, averaging just 1 hour and 53 minutes daily.
• The “typical” internet user spends almost 2½ hours daily on social media, equating to more than one-third of their total online time.
• Women spend 16 minutes more per day on social media than men.
• TikTok has the highest average time per user, but YouTube accounts for the greatest overall share of total social media time.
• Figures suggest that humanity will spend a combined total of 500 million years on social media in 2024.
• There are now more than 5 billion social media user “identities” globally.