The slow, steady, frustrating, relentless, remarkable rise of Reddit

Getting people’s attention is hard… and keeping it is even harder.

But what really gets investors excited is growth. Whether it monetizes them through ads, AI deals, or premium features, more users gives Reddit more opportunities to make money. 

Loose threads

Organized similarly to the earliest versions of internet forums, part of the reason Reddit is so beloved by its users is that those posting within its multifarious threads feel a sense of community with other Redditors who share their interests, however unique — a feeling that’s even more sought after in the age of AI.

Today, Reddit serves millions of people as something of a search-engine/self-help/specialized-subject Franken-forum — which provides some explanation as to why Reddit is only now hitting the summit it’s been slowly climbing for years. If you’ve ever found yourself adding the word “Reddit” to the end of a Google search because you want to read an actual human being’s opinion on something, you’re not alone.

See the full article here.