The Decline of the X (Formerly Twitter) Brand

What We're Showing

This chart, using data from Brand Finance, illustrates the decline of X’s brand value since Elon Musk's acquisition in 2022.

Key Takeaways

• In 2022, Brand Finance valued the Twitter brand at $5.7 billion. By 2023, post acquisition, this dropped to nearly $3.9 billion. In 2024, X brand's value plummeted to $673.3 million.
• According to Fortune, X's ad revenue dropped sharply from over $1 billion per quarter in 2022 to about $600 million in 2023.