Meta's Revenue Breakdown in 2024 💰

Key Takeaways

• Meta reported a record $165 billion in revenues in 2024, fueled by AI advancements in its advertising business.
• Overall, 99% of annual revenues were from advertising while its augmented reality division, Reality Labs, brought in the remaining.
• Chinese giants Temu and Shein were among the company's largest customers as of Q3 2024, leveraging Meta's audience of more than three billion users across its platforms.

Meta's Revenue Jumps 22% in 2024

As Meta has increasingly integrated AI into its core products, revenue showed strong growth results last fiscal year.

Overall, advertising and other services brought in $162.4 billion, driven by higher ad impressions and a 10% increase in the average price per ad.

Meta attributes higher demand to improved ad performance, driven by its increasingly sophisticated AI-powered ad targeting.