Inside Amazon’s $638 Billion Revenue Machine 💸

Key Takeaways

• E-commerce giant Amazon generated $638 billion in revenue in 2024, rising by 10% over the year.
• The company raked in $247 billion in revenue from online marketplace sales and $156.1 billion from third-party seller services, which includes fees on merchants that use its platform.
• AWS, its cloud services division, stood as its third-highest revenue stream. Overall, AWS produces about half of the company's profit thanks to healthy margin expansion.

Amazon Leads the Magnificent 7 in Revenue

Retail juggernaut Amazon earned more revenue than all other Magnificent Seven companies based on their latest annal reports, driven from its diversified business model of e-commerce sales, AWS, and subscription services.

With $638 billion in sales in 2024, it could soon become America's largest company by revenue if trends continue.

Last year, the company delivered more than two billion "everyday essentials" to customers, including laundry detergent and supplements. For perspective, Walmart reported $681 billion in revenue in 2024, including delivering five billion items with same-day delivery.