INDIAN ECOMMERCE MARKET SHARE

India's e-commerce industry continues to experience rapid growth, driven by increasing internet penetration, affordable smartphones, and a digitally savvy population. In 2024, the sector is projected to surpass $150 billion in market value, positioning India as one of the world’s fastest-growing e-commerce markets.

Tier 2 and Tier 3 cities are playing a crucial role in this expansion, as platforms like Flipkart, Amazon, Meesho, and Nykaa cater to localized preferences with vernacular content, faster delivery, and easy payment options. Additionally, the rise of D2C (Direct-to-Consumer) brands and the integration of social commerce are reshaping online shopping behavior.

Government initiatives like ONDC (Open Network for Digital Commerce) aim to democratize the digital retail ecosystem, enabling smaller retailers and local sellers to compete with big players.

With increasing trust in online payments, growth in logistics infrastructure, and a booming consumer base, Indian e-commerce is set to become a key pillar of the country’s digital economy.