📉 Google Search’s Market Share Slides Below 90%, First Since 2015

What We’re Showing:

This chart breaks down the average Q4 2024 market share of major search engine operators, including Google, Microsoft Bing, Yahoo!, and Yandex.

Data is sourced from Statcounter, as of 2024.

Early Warning Signs for Google Search?

In the last quarter of 2024, Google Search’s worldwide market share dropped below 90%.

This is the first time it’s consistently stayed below 90% since 2015, averaging 89.6% in the last three months of the year.

The reasons behind this drop are not entirely obvious. Google’s market share has stayed fairly consistent globally, except for in Asia where three months of decline seems to have had effect.

Main search rivals, Bing and Yahoo! all gained share in the same time period.