👀 Found in the Data: A Lot of People Pay for Dating Apps

What We’re Showing:

This chart tracks the money spent on apps by mobile users around the world, using data from SensorTower’s State of Mobile 2024 report.

ℹ️ It does not include spending on mobile games.

Key Takeaways

Digital entertainment is the top category of apps people pay for, earning more than $8 billion in revenue for various providers (Netflix, Disney+, HBO).

And media access is a big theme for the app economy: from live sports and streaming to comics and books.

🤑 Online Dating, Ka-Ching

Aside from the entertainment, mobile users around the world are also dropping big bucks on dating apps.

According to SensorTower, Tinder was the first non-game mobile app to reach $1 billion in just user spending.

It also remains the only dating app to do so.