Real Madrid Is The Most Valuable Football Brand In 2024 🇪🇸

What We're Showing

The brand value in USD of the 10 most valuable football brands in the world, as of 2024.

Data comes from Brand Finance's Football 50 2024 report on the most valuable and strongest football brands.

Brand value is defined as the estimated capital value of the economic benefits generated by a brand, usually calculated as the net present value of future cash flows attributable specifically to the brand.

Key Takeaways

• Real Madrid, home to superstar players like Jude Bellingham and Kylian Mbappé, surpassed 2023's winner Manchester City this year as the most valuable football brand. The team was the top revenue earner in Europe, according to UEFA, and also won their 36th La Liga championship title in the 2023-24 season.
• England's Premier League teams made up six of the top 10 most valuable football brands.
• Second-place Manchester City also saw record-breaking revenues in the past year, and were the first English club to hold the Premier League, FA Cup, UEFA Champions League, UEFA Super Cup, and FIFA Club World Cup titles.