Where People Trust the Media (and Where They Don't)

Edelman's latest Trust Barometer report once again shows that the public remains widely skeptical of the media.

Key Takeaways

• A number of large Asian nations have the highest scores, including China and India. There is a notable regional divergence, as citizens in Japan and South Korea are more skeptical of media in their countries.
• The biggest change in score occurred in Argentina, where trust in government also jumped dramatically since Javier Milei took power.
• Most countries saw trust in media increase slightly. Scores declined in just 5 countries.