Americans Pay For A Variety Of Subscriptions

As a growing number of companies pursue the subscription model — with everything from pet food, to toilet paper, to vegetables being offered to customers on a membership basis — Uber’s program is just one of many subscription services that consumers have been pushed to buy into, before being obstructed from opting out with “Are you sure?” pop-ups and box-ticking exercises.

According to a CNET survey conducted by YouGov, adults in the US spend an average of $91 each month on subscription services, with 60% of respondents reporting paying for a streaming/video subscription, 37% on e-commerce subscriptions like Amazon Prime, and 27% on bulk retailers like Costco and Sam’s Club. Not only this, but nearly half (48%) of those surveyed said they forgot to cancel a free trial of a paid subscription they’d signed up for, with almost a fifth saying this happened to them multiple times per year.

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