How Does Each Generation Invest Their Money? 📊

What We're Showing

The breakdown of how each generation uses each of the following types of investing strategies:

• Buy and hold
• Growth investing
• Fractional shares investing
• Short-term trading
• Direct indexing
• Socially responsible investing
• Robo-advisor investing
• Thematic investing

Data is based on a Charles Schwab Modern Wealth survey of 1,000 U.S. adults, and is updated as of March 2024.

Key Takeaways

• Americans across generations mostly use buy and hold and growth investing, with boomers relying on this strategy the most
• Gen Z and Millennials tend to adopt newer strategies, such as fractional shares investing (48% for both) and short-term trading (52% for both), more than older generations.