The World's Most Valuable Brands in 2025 🏆

Key Takeaways

• Apple ranks first globally, with its brand valued at $574.5 billion in 2025.
• The world's largest chipmaker, Nvidia, entered the top 10 for the first time, with its brand value jumping 98% over the year.
• Both Starbucks and Tesla saw the steepest declines in their brand value across the top 50 rankings.

Apple Leads Globally Once Again

Despite sluggish iPhone sales in 2024, Apple continues to dominate the rankings, adding $57.9 billion to its brand value over the year.

Overall, American tech giants secured four of the top five spots, likely driven by their ubiquity in everyday lives, from internet traffic and AI tools to online purchases and electronics.

With multi-trillion dollar market caps, these companies have long commanded strong brand familiarity and strength, although they are being increasingly challenged by Chinese competitors such as TikTok (ranking in #7) and Shein.