Dr Pepper Ties Pepsi as America’s No. 2 Soda 🥤

What We’re Showing

The change in market share of U.S. carbonated soft drinks between 1995 and 2023, based on sales volume data from Beverage Digest, as tabulated by The Wall Street Journal. Figures rounded.

Key Takeaways

• Dr Pepper tied Pepsi as America’s No. 2 soda in 2024, just behind Coke.
• Pepsi has held the second spot nearly every year for the past four decades.
• While Coke has maintained 17-20% market share since 1995, Pepsi has seen a drop from 14.99% in 1995 to 8.31% in 2023.