Oct 27, 2023
2023 Survey: What HNWIs Think About NFTs
What we're showing
This graphic visualizes results from Knight Frank's 2023 High Net Worth Pulse Survey, which polled respondents on their views regarding NFTs.
Key takeaway
NFT bulls are still a sizeable group, though it's important to note that this survey was conducted in January 2023.
Context
In September 2023, crypto gambling website dappGambl made some shocking claims about the NFT market:
- Of the 73,257 NFT collections they identified, 69,795 of them had a market cap of 0 Ether (ETH).
- This means that 95% of NFT owners (representing 23 million people) are holding worthless investments.
Dataset
| I believe the NFT market still has lots of potential | 34% |
|---|---|
| I never had any confidence in NFTs | 32% |
| I was open minded until the crypto crash of 2022 | 20% |
| I have no idea what an NFT is | 12% |
Data sources
Based on the views of 500 HNWIs across 10 countries and territories including: Australia, China, France, Hong Kong SAR, Italy, Singapore, Spain, Switzerland, the UK, and the U.S. Conducted in January 2023. HNW = an individual with a net worth of $1 million or more
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