Beer Is Becoming More Popular Across Europe 🍻

What We're Showing

The most popular type of alcohol in various European countries, based on per capita consumption (in liters of pure alcohol) among individuals aged 15 and older.

Data comes from the World Health Organization and is from 2020.

Beer is Overtaking Wine in the Mediterranean

The Mediterranean's traditional wine belt—spanning Southern Europe, where a warm climate, fertile soil, and deep-rooted traditions have long made wine a staple in countries like France, Italy, Spain, and Greece—is losing its dominance as beer gains popularity across some of these countries.

Shifting consumer preferences, globalization, and the rise of craft brewing has boosted beer's popularity in these traditionally wine-drinking countries.

In Eastern Europe, spirits–namely vodka–has been the drink of choice for many years but some countries like Romania and Serbia are starting to shift towards a lighter alternative in beer.