The Rising Cost of Super Bowl Ads

What We're Showing

The average cost of a 30-second Super Bowl television commercial in the United States from 1965 to 2025, based on data from SuperBowl-Ads.com.

The average cost is adjusted for inflation, and is based on the commercial time prices charged by different networks like CBS, NBC, and others.

Key Takeaways

• In 2025, a 30-second TV commercial during the Super Bowl costs $8 million on average, up from $37,500 in 1965.
• The average number of ad viewers has also grown from 24.4M to 115.1M between 1965 and 2024, making it one of the most-watched events in the United States.
• The rise in costs has accelerated in the last 25 years—nearly tripling from around $3 million to $8 million between 2010 and 2025.
• Super Bowl ads are recognized for their creativity and cultural influence, and advertisers often benefit from their lasting impact beyond game day.