Which Generation Spends The Most? 🛍️

What We're Showing

The global spending power of each generation (Gen Alpha, Gen Z, Millennial, Gen X, Boomers, and Silent Gen) in 2024.

Data comes from NielsenIQ and World Data Lab's Spend Z report. Figures are in USD.

Key Takeaways

• Gen X are currently the biggest spenders, making up 23.5% of total global spending.
• According to NielsenIQ and World Data Lab, Gen Z will see the fastest growth in spending power in the next 10 years. This generation is expected to add almost $9 trillion USD in spending globally by 2034, more than any other generation.
• According to the World Data Lab, Gen Z is "the largest generation to date and will likely be the largest ever." Today, Gen Z accounts for almost a quarter of the world population.