Trademarked Scents in the US

Scent is one of the most powerful senses, capable of creating strong emotional connections and associations for consumers. But have you ever wondered if a scent can be trademarked?

While the process is challenging, it is possible. To successfully trademark a scent in the US, applicants must meet strict requirements and provide substantial evidence, including:

• A sample with a clear and precise description of the scent
• Proof that the scent is distinctive and uniquely associated with the product (i.e., consumers recognize it as part of the product’s identity)
• Evidence that the scent serves no functional purpose (it cannot be practical or necessary for the product’s use)

This graphic highlights the products and services linked to the 15 successfully trademarked scents as of June 2023.