eBay battled tech giants for years. Now it’s getting a lift from Facebook Marketplace

This week, internet royalty old (eBay) and new (Meta) joined forces, with the companies announcing a partnership that will see eBay listings tested on Facebook’s Marketplace platform.

Given the size difference here — Meta’s market cap is nearly 50x eBay’s — the deal was seen as something of a coup for eBay, allowing it to tap into Marketplace’s billion-plus monthly visitors, sending its stock up 10% on Wednesday to its highest point in over three years. That builds on a great 2024 for the OG e-commerce company, when its stock gained 42%.

You might be asking: what’s in it for Meta?

The answer, it seems, is that the deal may help Meta battle a bevy of anti-competitive accusations. Last November, the European Commission fined Meta $821 million for tying Marketplace to its core Facebook app, per CNBC.

Back to basics

Four years ago, eBay stopped trying to out-Amazon Amazon, returning to its roots as a marketplace for used (and rare) goods and focusing once again on “recommerce” (pre-owned, refurbished goods and collectibles), which has proved successful so far.

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