The World’s Most Valuable Media Brands in 2024

What We’re Showing

In this graphic, we show the most valuable media brands in the world as of September 2024, according to Brand Finance.

Key Takeaways 

• Nine of the ten most valuable brands focus not on broadcasting but on the distribution of user-generated content.
• Google remains the world’s most valuable media brand, valued at $333.4 billion, with TikTok in second place at $84.2 billion.
• Instagram is the fastest-growing media brand, increasing its value by 49% to $70 billion.