Mar 15, 2024
Rolex Dominates the Swiss Watch Market ⌚
What we’re showing
The top Swiss watch brands, based on their estimated 2023 market share. These estimates come from LuxeConsult and Morgan Stanley.
Rolex sales break a new record
Rolex sales are believed to have surpassed CHF 10 billion (Swiss francs) for the first time ever in 2023, greatly surpassing rivals like Cartier (3.1 billion) and Omega (2.6 billion).
As of March 11, one Swiss franc is worth around 1.13 USD.
Dataset
| Brand | Market Share (%) |
|---|---|
| Rolex | 30.3 |
| Cartier | 7.5 |
| Omega | 7.5 |
| Patek Philippe | 5.6 |
| Audemars Piguet | 4.9 |
| Longines | 3.4 |
| Richard Mille | 3.1 |
| Vacheron Constantin | 2.7 |
| Tissot | 2.5 |
| Breitling | 2.4 |
| IWC | 1.9 |
| Hublot | 1.9 |
| Jaeger-LeCoultre | 1.7 |
| TAG Heur | 1.7 |
| Other | 22.9 |
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