It’s day 1 for Amazon Haul — the tech giant’s answer to Temu and Shein

As the mass at the center of the e-commerce universe, when Amazon. makes a move, the industry usually follows. But, for once, it’s the online giant looking to catch up with its competition, with the company rolling out its new — currently mobile-only — storefront, Amazon Haul, yesterday. It offers an array of products under $20, from fashion to home goods to electronics. Items like $2.99 holiday table runners, $1.79 iPhone cases, and $7.99 quilted totes are available to be shipped directly from warehouses in China to bargain-seeking shoppers in the United States.

From Amazon’s perspective, this feels smart — directly taking on the new kids on the block Temu and Shein, which have burst onto the scene in the last few years, at a time when inflation-weary consumers are more open to finding a bargain than ever before.

See the full article here.