Elf Beauty is still sitting pretty this quarter

Elf Beauty, a makeup brand beloved by Gen Z and cost-conscious consumers alike, has now posted net-sales growth for 23 quarters in a row, while revenues in the wider cosmetic industry — even at some of the biggest names in the game — continue to slow. 

In its most recent report, the Californian company revealed that net revenues soared 40% year over year to reach $301 million, and smashed Wall Street expectations on earnings per share, too. Perhaps most interesting, however, was Elf’s stunning 91% growth in international sales — a pain point for other beauty retailers, dragged down by waning demand, particularly in China.

See the full article here.