Bill Gates is the Most-Liked Business Figure in the U.S. 🥇

What We’re Showing

This graphic visualizes the results of a YouGov survey which asks Americans for their opinion on various business figures.

YouGov defines popularity as the % of people who have a positive opinion of that person. Fame, on the other hand, is the % of people who have heard of that person.

Key Takeaways

• We can see that a majority of Americans do not have a positive opinion towards any of these business figures.
• Bill Gates, for instance, takes the highest popularity rating with only 45%. 
• Surprisingly, only 65% of Americans are familiar with Apple CEO Tim Cook.