America’s Fastest Growing Brands in 2024

What We’re Showing

In this graphic, we show the fastest growing brands in America as of October 2024, according to Morning Consult. 

Methodology

Morning Consult’s Fastest Growing Brands rankings measure the increase in consumers considering a brand for purchase over the year. Growth is calculated by subtracting the percentage of consumers considering the brand in Q1 2024 (Jan 1–Mar 30) from those in Q3 2024 (Jul 1–Sep 30). Data is based on daily consumer perception tracking across thousands of brands.

Key Takeaways 

• WNBA viewership reached all-time highs in 2024, earning the league the first spot in our ranking. 
• Both Microsoft’s Copilot and Google’s Gemini rank among U.S. adults’ top brands.
• Soda, candy, and fast fashion brands have all been trending among women.