The Most Popular Car Brands of America’s Ultra-Wealthy

Key takeaways

• Tesla is the most popular brand for America's ultra-wealthy drivers
• Mainstream brands Toyota and Ford also make an appearance in this top 10 ranking

Methodology

To come up with this analysis, S&P Global Mobility combined income data from the U.S. Census with their own vehicle registration and loyalty data. Ultra-wealthy households are defined as those with annual income of over $500,000.

The ultra-wealthy lead EV adoption

The ultra-wealthy are 17.5 percentage points more likely to buy an EV than the average American (85.1% vs 67.7%).

This might explain why Rivian, which is a relatively new brand, comes in at #10 ahead of many other more established automakers.