The Ford Mustang Has Never Been Less Popular

Key takeaways

• U.S. sales of the Ford Mustang have reached an historic low, moving 44,003 units in 2024
• The drop in sales is disappointing considering the Mustang just entered its seventh generation (codenamed S650)

A different type of Mustang is selling well

Perhaps a sign of the times, the electric crossover Mustang Mach-E achieved record U.S. sales of 51,745 units in 2024 (a 27% increase from 2023).

This record was reached despite the Mach-E losing its $7,500 EV tax credit in 2024 due to restrictions on Chinese battery materials.

Ford is currently working with its battery partner, LG Energy Solution, to bring EV battery production to Michigan.