America’s Top Cars Brands by Generation 🚗

What We’re Showing:

This chart ranks America’s most popular car brands by ownership rate amongst different generations. Data was sourced from Insurify, as of August 2024.

How Was this Ranking Created?

Insurify analyzed car ownership rates by brand and model across different generations, based on 4.5 million customer applications between 2023 and 2024.

Their rankings are based on a car model having the highest rate of ownership in a generation.

Gen Z has unique tastes

Gen Z is the only generation whose top brand is not American. It's also the only generation for whom Volkswagen makes the top 10.